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How to Keep a Facebook Group Engaged and Interactive

Guest Blog Written by Jono Petrohilos from The Course Creator Community 

Firstly, let me thank Christina for the opportunity to write this blog! I’ve been following Christina for a while now on social media and she knows her stuff! So if you’re stumbling across this blog for the first time – I strongly recommend heading over to Christina’s socials and start following her 🙂 

Christina has asked me to write a guest blog for her around how to keep a Facebook Group engaged and interactive so here it is… 

Your first question may be…

Why should we listen to you buddy? 

Every second idiot on the internet is giving tips on how to keep your Group Engaged and Interactive – what do you do know? Who made you the expert? 

Well long story short I actually run two Facebook Groups

  • The Fitness Education Online Community: Which currently has over 15,000 members and is the largest Facebook Group in the world for Fitness Professionals
  • The Course Creator Community: Which has over 4,000 members, was created less than 12 months ago and is already one of the largest Facebook Groups in the world for Online Course Creators.

With both these Facebook Groups my major strategy for growing them was based around engagement because I realized the more engagement I got in my Facebook Groups – the more people Facebook will show that group too. 

The more people Facebook showed my group too – the faster it grew organically…. Without me having to do anything.

I also realized that the people that were engaging most in my Facebook Group were the ones that were more likely to purchase from me.

So my thinking is – the more engaged and interactive I can get my Facebook Group – the more leads I’ll get and the more sales I’ll get, so let me master this engagement thing :p! 

In this blog – I’m going to give four tips that any single person reading it can implement TODAY and start getting more engagement. 

The major thing I want to stress is consistency. If you just do these strategies every now and then – they will be “ok” but the key with a Facebook Group is ‘culture’ and ‘community and to master that, you need to be implementing these strategies regularly. 

FB Group Engagement Strategy 1: Ideal Avatar

Only invite your ideal avatar into your Group. Now, this may seem like common sense but a lot of people, when wanting to start their Facebook Group, want to invite everyone and anyone into their Group so it “looks bigger” or “so it grows”. This however is going to hurt you in the long term because you’re going to have people in there that aren’t engaging – simply because they are not interested. 

This will hurt you in two ways

  1. Your engagement rate will be lower – If you’ve got 100 people in your Group and only 50 are engaging (because the other 50 aren’t your ideal Avatar), the Facebook algorithm is going to assume you run a boring Group and they won’t show it to more people. You would have been better off just having those 50 ideal Avatar’s because they would have all engaged, Facebook will see your Group as having high engagement and it will then show it to more people.
  2. The Facebook algorithm won’t be able to pinpoint who your ideal Avatar is because you’ve got a ‘hodge-podge’ of people in there – they might show your Group to people who aren’t your ideal Avator because their basing your ideal Group member on someone who isn’t your ideal Group member. 

Long story short, resist the urge to add anyone and everyone and just add the people who you think are your ideal avatar. 

FB Group Engagement Strategy 2: New Member Introduction

A popular strategy used by Group Admins is the welcome post – they’ll make a weekly post tagging the new members and welcoming them to the Group. They may even ask the new members to introduce themselves in the comments section.

This strategy is not bad… 

But there are a couple of limitations.

  1. Limitation 1: Most new members are just going to ignore that post and not doing anything
  2. Limitation 2: The comment is not as effective as the new member making an actual post in the main section of the group feed (as opposed to the comments section).

An easier way to make sure the new member actually takes action AND posts in the main section of the Group is to send them a DM. 

Something simple like… 

“Hey, name! I just approved your request to join our Facebook Group (insert name)! What is it you do in the space?” 

Once they reply, saying what it is they do – send a follow-up DM, something like 

“Great, well feel free to make a post in the Group and introduce yourself!”

Now obviously not every member will make that introduction post, however, some will and providing your group is a safe, supportive space – your other members will like and comment on that member’s post. 

At this point, you may be thinking

“Jono, that sounds like a lot of work just to get someone to make a post”

But here’s the thing – it compounds! 

It’s not actually one post – because if you do this consistently, three things will happen.

  1. The member that made the original post feels safe and is more likely to post again in your group
  2. Once that your member has made a post in your group, the Facebook algorithm assumes that person is interested in the Group and will show them more posts from your Group (which means they are more likely to interact on other people’s posts_
  3. You other members in the group will see all these people making posts introducing themselves and will start to do the same.

So this strategy does a lot more than just getting a few people to make a welcome post. If done properly it will help ALL aspects of your Group engagement.

FB Group Engagement Strategy 3: The Re-Direct 

If you’re an expert in the space, chances are your audience/clients are going to ask you questions. They may send a DM and ask a question, they may email you and ask a question, they may even call / text and ask a question.

Now questions are great but there’s one limitation to them. The only person getting the ‘benefit’ from that question is the person that asked it because you’re only replying to that person. 

So what I like to do is use the “Re-Direct” which is basically, whenever anyone asks me a question I reply with

“Awesome question name!! Are you able to post that in the Facebook Group? I’ve got the perfect answer for this and I’d love for everyone else in the Group to see it! Is that ok, if you post it in there”

Not only is this great for engagement in the Group (because questions get the most engagement) but it’s also a great time management tool for you because you don’t need to answer questions from all over the place – you just need to check your Facebook Group once a day.

Like the previous strategy, this one will also compound because of the big 3

  1. The member that made the original post feels safe and is more likely to post again in your group
  2. Once that your member has made a post in your group, the Facebook algorithm assumes that person is interested in the Group and will show them more posts from your Group (which means they are more likely to interact on other people’s posts_
  3. You other members in the group will see all these people making posts asking questions and will start to do the same.

FB Group Engagement Strategy 4: The “Feedback” Redirect 

Have you ever had someone send a DM/email with some sort of positive feedback?

E,g,

“Jono, I finished your course – that was amazing! Thank you”

“Jono, I just listened to your podcast – so good” 

Similar to the previous strategy, we want to leverage this feedback! It’s obviously nice to hear this feedback but chances are we already know our stuff is good! We want OTHER people to know our stuff is good! 

Now you could obviously just take a screenshot of the feedback and post it in your group – that’s “okay”… or you could ask the original person to post the feedback in the Group!

Something like

“Thanks, name! So happy to hear that! Could I ask a favour – could you post that in the Facebook Group? May encourage others to do the course too ;)”

This is not only a good tool for engagement but it’s also great social proof and will lead to more sales for you.

And… it compounds because of the big 3

  1. The member that made the original post feels safe and is more likely to post again in your group
  2. Once that your member has made a post in your group, the Facebook algorithm assumes that person is interested in the Group and will show them more posts from your Group (which means they are more likely to interact on other people’s posts_
  3. You other members in the group will see all these people making posts giving feedback and will start to do the same.

Summary

If you use these 4 strategies consistently – you’re going to get great engagement in your Facebook Group and it’s also going to eventually get to the stage where the group will run itself because you’ve spent time building culture! 

If you’re thinking – all this sounds great in theory my audience is tiny, how do I get more people in the group – well that’s a blog article on its own and lucky for you, I’ve actually already written it…. You can check it below 🙂 

The 3 Best Strategies to Grow a Facebook Group in 2021 (you’ll find everything you need here)

If you’re a Course Creator and would like to join my Facebook Group for Online Course Creators, I would love to invite you in there, just go via the link below 

Click here to join the Course Creator Community Facebook Group

In the meantime – keep following Christina’s advice and feel free to connect with me on my Social Media links below 🙂 

Jono Petrohilos

Course Creator Community 

Facebook: Course Creator Community

Instagram: Course_Creator_Community

Jono’s Personal Social Media

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